My $25,000 Marketing Experiment
I invested $25,000 into a marketing experiment that is either going to make me look like a genius or a complete idiot.
Let me explain what I did.
Table of Contents
The Project
I created a collectible card series for entrepreneurs.
All generated with artificial intelligence.
This was not a joke.
This was not a product.
This was a marketing experiment for my peer group business, Scalepath.
The Numbers
121 unique designs.
250 decks.
12,500 cards total.
I did it for most of the speakers at Main Street Summit and a few friends and members of my business, Scalepath.
The Design
Each card transforms real entrepreneurs into pop culture icons that reflect who they are and what they do.
The Gamble
If this works, I am a genius.
If this flops, I am an idiot.
There is no middle ground here.
Time will tell if this marketing experiment for Scalepath pays off or crashes and burns.