I invested $25,000 into a marketing experiment that is either going to make me look like a genius or a complete idiot.
Let me explain what I did.
I created a collectible card series for entrepreneurs.
All generated with artificial intelligence.
This was not a joke.
This was not a product.
This was a marketing experiment for my peer group business, Scalepath.
121 unique designs.
250 decks.
12,500 cards total.
I did it for most of the speakers at Main Street Summit and a few friends and members of my business, Scalepath.
Each card transforms real entrepreneurs into pop culture icons that reflect who they are and what they do.
If this works, I am a genius.
This experiment was possible because of the community I've built meeting over a thousand business owners. See 1083 People.
If this flops, I am an idiot.
There is no middle ground here.
Time will tell if this marketing experiment for Scalepath pays off or crashes and burns.
