Rand Larsen Rand Larsen Businessman & Traveler

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Every page and article on Rand Larsen in one place, organized by topic.

Pages

  • About : Rand Larsen owns and operates SMB Community. Peer groups + SMB/ETA meetups for small-business owners. Currently traveling the USA in a modern camper van.
  • Contact : Get in touch with Rand Larsen. Building, buying, or running a small business? Reach me on X or LinkedIn, or catch a no-pitch SMB/ETA meetup.
  • Now : Rand Larsen shares what he is working on lately, from running the Scalepath peer group to AI tools, no-pitch meetups and a marketing experiment.

Best Posts

These are the posts I would point you to first: acquiring Scalepath, the ventures and people that shaped me, and what I have learned building peer groups for small business owners.

Business

I write about business ownership, acquisitions, and the things I have learned from actually doing this work. Posts like "From Well Drilling to Success" and "The Difference Between Inexperienced and Experienced Business Owners" cover the practical side of running and buying companies. "From Well Drilling to Success" is about one of my favorite entrepreneurs I have never met: Randy Holt. His story stuck with me because it shows what happens when someone just keeps going.

Community

I care a lot about community, and these posts cover the meetups, peer groups, and connections I have built with other business owners. From "Join Me for No-Pitch Business Owner Meetups" to "How I Built Connections Through Meetups in Atlanta," this is the relational side of business. "Join Me for No-Pitch Business Owner Meetups" announced a series of business owner meetups across five major Midwest cities over three weeks. No sales pitches. Just real conversations between people who run things.

Marketing

Marketing posts, mostly from experiments I have actually run. Posts like "My $25,000 Marketing Experiment" and "Why Your Old Customers Beat Any Ad Campaign" come from putting real money and real time into figuring out what works. "My $25,000 Marketing Experiment" is about investing $25,000 into a marketing test that was either going to make me look like a genius or a complete idiot. I wrote about it before I knew which one it would be.

  • My $25,000 Marketing Experiment : Rand Larsen explains his $25,000 experiment printing 12,500 AI-generated entrepreneur cards to market Scalepath, a bet that could go either way.
  • Why Your Old Customers Beat Any Ad Campaign : A plumbing and HVAC owner whose Google Ads broke called 75 past customers and booked 7 jobs in 90 minutes. Rand Larsen shares the story and lesson.
  • Van Life: A $42K Marketing Machine : Rand Larsen explains how a last-minute decision to park his camper van outside Main Street Summit and give tours turned into an unexpected marketing win.

Media

Podcast appearances, press features, and interviews. These posts document the conversations I have had with other people about business, entrepreneurship, and what I have learned along the way. "HoldCo Builders Podcast: A Lesson From Talking to 2,000 Business Owners" gets at something I believe: owning a small business can be an isolating experience. Talking to 2,000 owners taught me patterns that are hard to see from inside your own company.

Personal

Personal posts. The stuff that does not fit neatly into business, community, or marketing but still matters to me. AI, diary entries, book writing, and the traps we set for ourselves. "Critical Thinking and Decision Making in the Age of AI" came from thinking about which human skills will matter more as we race toward an AI-powered future. My answer surprised even me.

  • Critical Thinking and Decision Making in the Age of AI : Rand Larsen looks at the human skills that matter more as AI spreads, including critical thinking, sound judgment and strategic decision-making.
  • Business Owner's Diary: 5 Months of Uncensored Updates : Five months of candid journal entries from a business owner after two acquisitions, covering cash burn, costly mistakes and a workers' comp claim.
  • I'm Writing A Book : Rand Larsen recalls a dinner at the Holdco Conference in Sundance where he was urged to write a book, and shares the decision-making title he has in mind.
  • The Talent Trap : Rand Larsen describes the talent trap, where owners need better talent they cannot afford, and shares examples from his peer group calls.
  • Working in Coffee Shops : Rand Larsen shares the scoring system he uses to rate coffee shops while traveling, from seating and outlets to wifi, music volume and coffee taste.
  • My Camper Van Origin Story : Rand Larsen announces the camper van he bought to travel the country hosting small business meetups, after 13 meetups in 5 weeks on an earlier road trip.
  • Uber Misadventure : Rand Larsen recounts a pre-dawn airport ride to Vegas that included a broken-down Uber, a flat tire, a Lyft and a hike through a construction site.
  • Inside a Van-Life Manufacturing Plant : Rand Larsen tours the Remote Vans facility in Cincinnati with 20 friends and looks at how the builder aims to make luxury vans that hold their value.
  • RANDom Van Life Adventures : Rand Larsen shares photos and stories from his van life travels, from the Austin SMB meetup and Main St Summit to Nashville and favorite food stops.
  • Why I Started DocuFamily : Rand Larsen explains why he started DocuFamily in 2019 to make documentaries about seniors, and how it shifted from families to retirement communities.