Why Your Old Customers Beat Any Ad Campaign
A business owner in our plumbing and HVAC group noticed something was off when business suddenly slowed down.
He looked into it and discovered his Google Ads had been broken for days without anyone noticing.
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The Solution
Instead of panicking, he took immediate action.
He pulled a list of 75 customers they had done work for last year.
He handed the list to 2 customer service representatives with a simple instruction: call these people.
He gave them an outbound script from a different HVAC business owner in our group.
The Results
90 minutes later, the results were in.
7 jobs booked, including one for $3,800.
Total marketing spend: $0.
Conclusion
Sometimes the best marketing strategy is not about running ads but about reconnecting with people who already know and trust you.
When one channel fails, having alternatives ready can save your business.