Articles
Marketing
Marketing posts, mostly from experiments I have actually run. Posts like "My $25,000 Marketing Experiment" and "Why Your Old Customers Beat Any Ad Campaign" come from putting real money and real time into figuring out what works.
"My $25,000 Marketing Experiment" is about investing $25,000 into a marketing test that was either going to make me look like a genius or a complete idiot. I wrote about it before I knew which one it would be.
"Why Your Old Customers Beat Any Ad Campaign" started with a business owner in our plumbing and HVAC group who noticed something was off when business suddenly slowed. The answer was not more ads. It was going back to old customers.
"Van Life: A $42K Marketing Machine" is proof that sometimes the best marketing is not planned. It came from a last-minute decision and a willingness to try something different. The van paid for itself.
More marketing posts on the way. I write about what I try, what works, and what does not.